Privacy Policy

1.1. Data Controller
The following information is provided to you so that you are aware of the personal data protection commitments of La Maison du Chocolat, a simplified joint-stock company, whose registered office is at 65 avenue de Ségur - 75007 Paris, which acts as as data controller for the processing of personal data mentioned in this document.


1.2. Our person in charge of the Information Technology and Civil Liberties Policy:La Maison du Chocolat has appointed a person in charge of the information technology and civil liberties policy who you can reach by email at the following address:

A part of the processing of personal data, La Maison du Chocolat collects and processes the following data:

- Title, surname, first name, date of birth when it has been entered, billing address, delivery address, email address, telephone number;
- Customer number, loyalty card number;
- Statistics regarding the opening and clicking on emails sent by La Maison du Chocolat and activity on the site (pages viewed, products seen, abandoned baskets, etc.).

3.1. The purposes of our processing
The processing we implement is for the following purposes:
- Management of the content of the website;
- Management of orders;
- Management of communication to customers and prospects;
- Tracking the customer journey;
- Monitoring customer relations and customer claims;
- Traffic analysis;
- Customer categorisation;


3.2. The legal bases of our processing
We only implement data processing if at least one of the following conditions is met:
- Your consent to the processing operations has been obtained;
- The existence of our legitimate interest, or that of a third party, which justifies our implementation of the processing of personal data concerned;
- The performance of a contract between us requires that we implement the processing of personal data concerned;
We are bound by legal and regulatory obligations that require the implementation of the processing of personal data concerned.


3.3. The legitimate interests pursued
The legitimate interests pursued by La Maison du Chocolat may include, in particular, allowing the continuity of its business, improving the consumer experience, retaining the consumer, understanding consumers’ expectations.

The personal data that we collect, as well as that collected later, is intended for us as data controller.

We make sure that only authorised people can access this data. Our service providers may be recipients of this data to perform the services we entrust to them. Some personal data may be sent to third parties or to legally authorised authorities to meet our legal, regulatory or contractual obligations.

Your personal data may be reconciled, pooled or shared between all parent and sister entities and subsidiaries of La Maison du Chocolat.

It may be communicated to these entities for the purposes referred to in this information notice. These operations are carried out using instruments which comply with the applicable regulations and which ensure the protection and respect of your rights.

In our network of shops but also for technical purposes with our IT service providers, we transfer your personal data to partners located in the following countries: United States, Japan, Hong Kong, Canada, Tunisia.

Each of these transfers is governed by legal instruments that comply with the applicable legal framework. Indeed, the countries listed benefit from a decision of adequacy, which means that they offer your personal data a degree of protection equivalent to that which is current on the territory of the European Union. Transfers to other countries are covered by the appropriate safeguard measures.

The retention periods we apply to your personal data are proportionate to the purposes for which they were collected. As a result, we organise our data retention policy as follows:
- Three years from the collection of your data or the last contact from you;
- In the context of concluded contracts, data is kept according to the applicable limitation periods;
- Thirteen months regarding cookies from their installation on your device;

7.1. Terms of exercise of your rights
You can exercise your rights electronically at the following address: La Maison du Chocolat, Service clients, 41 rue Paul Lescop, 92000 Nanterre, or by email to the following address:

To do this, you must clearly indicate your surname(s) and first name(s), the address to which you want the answer to be sent to you and attach proof of your identity.

As a matter of principle, you can exercise all of your rights at no cost.

Regarding the right of information, La Maison du Chocolat will not be obliged to respond when you already have the information you request.

La Maison du Chocolat will inform you if it cannot respond to your requests.

These rights are not absolute and are subject to different conditions under:
- The applicable French law regarding the protection of personal data and privacy;
- The laws and regulations that apply to you.

La Maison du Chocolat wishes to inform you that the non-entry or modification of your data may have consequences on the processing of certain requests within the framework of the execution of contractual relations and that your request to exercise your rights will be kept for tracking purposes.

All the rights you enjoy are detailed below.


7.2. Your right to information
You acknowledge that this information notice informs you of the purposes, the legal framework, the interests, the recipients or categories of recipients with whom your personal data are shared, and the possibility of a transfer of data to a third country or to an international organisation.

In addition to this information and in order to ensure a fair and transparent treatment of your data, you declare to have received additional information regarding:
- The retention period of your personal data;
- The existence of your rights and the terms of their exercise.

If we decide to process data for purposes other than those indicated, all information relating to these new purposes will be communicated to you.


7.3. Your right of access and rectification of your data
You have the right to access and have your personal data rectified, which you can exercise by contacting La Maison du Chocolat at the following address: La Maison du Chocolat, 41 rue Paul Lescop, 92 000 Nanterre or by email to

As such, you have the confirmation that your personal data is or is not processed and when it is, you have access to your data as well as information about:
- The purposes of the processing;
- The categories of personal data concerned;
- The recipients or categories of recipients as well as the international organisations to which personal data has been or will be communicated, in particular recipients who are established in third countries;
- When possible, the intended personal data retention period or, when this is not possible, the criteria used to determine this period;
- the existence of the right to request the data controller to rectify or erase personal data, or a limitation of the processing of your personal data, or the right to oppose such processing;
- The right to lodge a claim with a supervisory authority;
- Information about the source of the data when it is not collected directly from the data subjects;
- The existence of automated decision making, including profiling, and, in this last case, useful information about the underlying logic, as well as the significance and intended consequences of that processing for the data subjects;

You may ask that your personal data be, as the case may be, rectified, completed if it is inaccurate, incomplete, equivocal or out of date.


7.4. Your right to erase your data
You can ask us for the erasure of your personal data when one of the following reasons applies:
- the personal data is no longer necessary for the purpose for which it was collected or otherwise processed;
- you withdraw the consent previously given;
- You object to the processing of your personal data when there is no legal reason for said processing;
- The processing of personal data does not comply with the provisions of the applicable legislation and regulations;
- Your personal data has been collected in relation to the offer of information society services to children under the age of 16.

However, the exercise of this right will not be possible when the retention of your personal data is necessary under the laws or regulations and in particular for the recognition, exercise or defence of rights in court.


7.5. Your right to limit data processing
You may request the limitation of the processing of your personal data in the cases provided for by the laws and regulations.


7.6. Your right to object to data processing
You have the right to object to the processing of your personal data when the processing is based on the legitimate interest of the controller.

This right can be exercised by any means including by clicking on the unsubscribe links at the bottom of the communications sent.


7.7. Your right to portability of your data
Since May 25, 2018, you will have the right to the portability of your personal data.

The data on which this right may be exercised is:
- Only your personal data, which excludes anonymized personal data or data that does not concern you;
- The declarative personal data as well as the personal operating data mentioned previously;
- Personal data that does not affect the rights and freedoms of third parties such as that protected by business secrecy.

This right is limited to processing based on consent or a contract and personal data that you have personally generated.

This right does not include derived data or inferred data, which is personal data created by La Maison du Chocolat.


7.8. Your right to withdraw your consent
When the data processing we implement is based on your consent, you may withdraw it at any time. We will stop processing your personal data without the prior operations which you consented to being called into question.


7.9. Your right to appeal
You have the right to lodge a complaint with the CNIL on the French territory without prejudice to any other administrative or jurisdictional appeal.


7.10. Your right to define post-mortem directives
In accordance with Article 63 of Law No. 2016-1321 of October 7, 2016 for a Digital Republic, you have the possibility to define guidelines for the storage, erasure and communication of your personal data after your death with a trusted third party, certified and responsible for enforcing the will of the deceased, in accordance with the requirements of the applicable legal framework.