Parisian Creation House Since 1977
Parisian House
Since 1977.
Paris is its cradle, its playground, its primary source of inspiration. La Maison du Chocolat was born at 225, rue du Faubourg Saint-Honoré, across from the Salle Pleyel in Paris. An address that was no coincidence: here, taste has always resonated like a musical score. In this Parisian jewel box, Robert Linxe did more than open a boutique, he envisioned a place, a universe, a way of being. He laid the foundation for a discreet kind of luxury, where pleasure is cultivated with elegance and simplicity.
Art of living.
To this day, La Maison du Chocolat embodies that refined art of living—that elusive Parisian chic that isn’t declared but felt in every detail. Shades of brown and cream, a box designed like a jewel case, the emotion of beauty is woven into the details. As in haute couture, nothing is left to chance. A timeless refinement, an aesthetic that transcends time without ever losing its allure.
Here more than anywhere else, pleasure doesn’t stop at the boundaries of chocolate. It stretches, reinvents itself, and evolves: pastries, confections, hot chocolate… A Maison to be savored as much as it is lived. A place of sharing and transmission, where one enters as if coming home, welcomed into a warm and intimate atmosphere. Because true luxury is also the luxury of hospitality.
A destination.
Amid the world’s hustle and bustle, La Maison du Chocolat doesn’t merely stand the test of time it upholds a vision of pleasure that is sincere and generous, elevated to an art of living. While Paris chases the new, Parisian chic has its insiders—and La Maison du Chocolat is their ultimate rendezvous. Each of its creations expresses a style, a standard, a sense of refinement. Chocolate becomes an object of desire, a luxury in its own right. At Christmas and Easter, the Maison entrusts its gift boxes to illustrators, revealing new talents, fresh perspectives, and infusing its collections with renewed emotion. Thus, chocolate becomes a gift chosen as much for what it says as for what it offers, a manifesto of taste, elegance, and pleasure.
In this insatiable pursuit of beauty and flavor, one thing is certain: La Maison du Chocolat is not just an address it is a destination.
« I only ever knew the grand neighborhoods; I was deeply drawn to couture. My uncle was a tailor, I loved beautiful things—I was always at Hermès. At the Comité Colbert, my mentors were Jean-Paul Guerlain, Alain Boucheron, and Jean-Claude Vrinat of Taillevent. You see, I was truly spoiled. » Robert Linxe
