The Maison du Chocolat is committed with the Too Good To Go app to fight against food waste.
Deployed in our 5 boutiques in Paris since the end of January 2019, the collaboration is a success. Just for éclairs alone, 1,000 baskets have already been saved in less than 8 weeks, allowing us to appeal to a new gourmet and eco-responsable clientele.
Guillaume Mazarguil, General Director of La Maison du Chocolat:
"When La Maison du Chocolat invites Too Good to Go in its boutiques, it engages the responsibilities of the brand. Because by fighting against food waste, we respect the daily work of our pastry chefs and affirm the extreme freshness of our pastries for our customers. Pastry is a supply market, the abundant showcases invite you to indulgee. Gone are the days when abundance rhymes with waste, the maisons in question now focus on other priorities."
Camille Colbus, Deputy Director of Too Good To Go:
"Many of our users are foodies, real gourmets, and thanks to La Maison du Chocolat, we can expand our range and offer them high-end baskets and resolutely delicious. With 1,000 baskets saved in X weeks, the success of this partnership is undeniable! More generally, we are delighted that more and more professionals, whatever their position, join us to fight against food waste on their own scale."