Cookies are pieces of information stored in the terminal equipment of an Internet user by the server of the website visited. They are used by a website to send information to the user's browser and allow the browser to return information to the original site (for example a session identifier or the choice of a language).
Only the issuer of a cookie can read or modify the information it contains.

There are different types of cookies:

  • Session cookies that disappear as soon as you leave the site;
  • Permanent cookies that remain on your device until they expire or until you delete them using the features of your browser.

You are informed that during your visits to this site, cookies may be installed on your terminal equipment.

Some of the cookies used by La Maison du Chocolat have the exclusive purpose of enabling or facilitating electronic communication (detection of connection errors, identification of connection points, etc.).

Others are strictly necessary for the provision of online communication services at your express request (shopping cart, on-screen display preferences, etc.).

Others are used to:

  • Analyse site traffic and the use of the site, to be able to improve the browsing experience;
  • Improve the relevance of advertisements on the site;
  • Make the site more user-friendly and interactive.

The cookies used on the site are:

  • The cookies of La Maison du Chocolat
  • Third-party cookies restrictively chosen by La Maison du Chocolat in order to achieve specific objectives.

3.1 Cookies de La Maison du Chocolat

The cookies deposited by the tools of the La Maison du Chocolat site are detailed in the table below:

Details of cookies of La Maison du Chocolat
NumberTypeNameWhat are they used for?Lifespan
1.Permanent cookieuser_allowed_save_cookieSaves choices regarding cookie consent12 months
2.Permanent cookiefrontendSession identifier12 months
3.Temporary cookiepagecache_formkeyCaches the data entered in a form24 hours
4.Permanent cookieHas-jsChecks whether JavaScript works on the user's browserSession
5.Permanent cookie_gaUsed to distinguish between users12 months
6.Permanent cookie_gatUsed to reduce the demand rate12 months
7.Permanent cookie_gidUsed to distinguish between users12 months
8.Permanent cookieEXTERNAL_NO_CACHEAn indicator of whether the caching is disabled or not12 months
9.Temporary cookie_dedSession
10.Temporary cookie_decSession
11.Permanent cookie_dez12 months
12.Permanent cookieadminhtml12 months
13.Permanent cookiePopin_newsletter12 months
14.Permanent cookie_dc_gtm_UA-69675263-112 months

3.2 Third-party cookies

La Maison du Chocolat also uses services offered by third parties.
For more information on cookies developed by third parties, we invite you to consult their dedicated websites.

3.2.1 Technical cookie

The main purpose of these cookies is to facilitate the navigation of the user, and to allow us to offer you the features of the La Maison du Chocolat site.

Details of the technical cookies
NumberTypeNameWhat are they used for?Lifespan
1.Permanent cookiePHPSESSIDThis is a general identifier used to manage user session variables. It is normally a randomly generated number, it serves for example to maintain a connection status for a user between pages.13 months

3.2.2 Traffic measurement

La Maison du Chocolat uses third parties to measure site traffic.

For information, La Maison du Chocolat uses, among other things, the Google Analytics service which makes it possible to count visitors and identify the way they use the site. This is a statistical tool that allows La Maison du Chocolat to improve its site by taking visitors’ needs into account.

The data generated by these cookies concerns:

  • Your use of the site, such as the pages you have visited, the products you have seen and/or put in your basket, the time spent on the site;
  • Your IP address to determine the city of connection. This data is immediately anonymized after location and is not communicated to Google.

The cookies used are detailed in the table below.

Details of Traffic measurement
NumberTypeNameCompanyWhat are they used for?Lifespan
1.Statistical and tracking third party session cookieidUfEffiliationCookie that counts clicks on banners and the purchases made.Session
2.Permanent cookieDSIDDoubleclick.netThis cookie is used for re-targeting, optimisation, reporting and the allocation of online advertising.2 weeks
3.Temporary cookieHSIDGoogleUsed by Google to store user preferences and Google-Maps informationSession
4.Permanent cookieNIDGoogleUsed by Google to store user preferences and Google-Maps information12 months
5.Temporary cookieSAPISIDGoogleUsed by Google to store user preferences and Google-Maps informationSession
6.Temporary cookieSIDGoogleUsed by Google to store user preferences and Google-Maps informationSession
7.Temporary cookieSSIDGoogleUsed by Google to store user preferences and Google-Maps informationSession
8.Temporary cookieAPISIDGoogleUsed to collection information on how visitors use our site. We use this information to compile reports and help us improve the site. Cookies collect information in an anonymous form, including the number of visitors to the site, from where visitors came to the site and the pages they visited. If you do not allow these cookies, we will not be able to include your visit in our statistics.Session

3.2.3 Targeted advertising

In order to offer you advertising about La Maison du Chocolat, some cookies are placed on your terminal, such as:

Details of Targeted advertising
NumberTypeNameCompanyWhat are they used for?Lifespan
1.Permanent cookieFacebook-PixelFacebookThe pixel makes it possible to re-target with advertisements of the Internet users having visited the La Maison du Chocolat sites. Campaigns highlighting the contents of La Maison du Chocolat can be sent to the Internet users.30 days
2.Permanent cookieDATRFacebookWhen you create or login to a Facebook account, cookies are stored on your computer so you can stay connected when visiting Facebook. The Facebook button on our website is hosted by Facebook and your browser sends this cookie data to Facebook when creating the button in your browser. This data is used by Facebook to associate the Facebook button with your Facebook account. This data is not accessible to us and is not sent to us by Facebook.12 months
3.Permanent cookiefrFacebookFacebook advertising cookie used for tracking and advertising targeting9 months
4.Permanent cookieIDEDoubleclick.netAdvertising cookie1 month
5.Permanent cookie1P_JARGoogleGoogle advertising cookie used for tracking and advertising targeting (Customising Google ads)1 month

3.2.4 Improved usability and interactivity of the site

To enable you to access certain features of the site, La Maison du Chocolat uses services offered by third parties, such as:

Détails de la convivialité et de l'interactivité améliorées du site
NumberTypeNameCompanyWhat are they used for?Lifespan
1.Permanent cookiesbFacebookUsed by Facebook to support the Facebook connection.12 months
2.Permanent cookiewdFacebookUsed by Facebook to support the Facebook connection.12 months
3.Permanent cookieajs_anonymous_idLengowCookie for site customisation12 months
4.Permanent cookieAjs_group_idLengowCookie for site customisation12 months
5.Permanent cookieAjs_user_idLengowCookie for site customisation12 months
6.Permanent cookieIntercom-id-fgan7yonLengowAllows visitors to continue their conversation between different pages of the site and resume a conversation from one visit to another9 months
7.Permanent cookieKHcl0EuY7AKSMgfvHl7J5E7hPtKPaypalThese cookies are used to display Paypal banners and perform the purchase functions offered on the site by Paypal30 minutes
8.Permanent cookieX-PP-KPaypalWhen you make a payment via Paypal, these cookies are issued. Paypal Session / Security12 months
9.Permanent cookieX-PP-SILOVERPaypalWhen you make a payment via Paypal, these cookies are issued. Paypal Session / Security12 months
10.Permanent cookiecookie_checkPaypalWhen you make a payment via Paypal, these cookies are issued. Paypal Session / Security12 months
11.Permanent cookietsrcePaypalWhen you make a payment via Paypal, these cookies are issued. Paypal Session / Security12 months
12.Permanent cookiePYPFPaypalPaypal uses cookies to recognise its customers and to reduce the time the user needs to login to his Paypal account by checking his email address ini the Paypal database.1 month
13.Permanent cookieAkavpau_ppsdPaypalPAYPAL cookies are necessary for this integration to work perfectly.Session

The site also uses:

  • share buttons (Facebook, Twitter, LinkedIn, Google+);
  • videos posted on our VIMEO or YOU TUBE channels

These features rely on third-party cookies that are directly deposited by the service providers.

During your first visit to our site, you prompted to accept or refuse the use of certain cookies.

If you do not want cookies to be installed or read on your terminal equipment, a refusal cookie will be placed on your equipment, so that La Maison du Chocolat will record the information that you objected to the use of cookies. If you delete this refusal cookie, it will no longer be possible to identify you as having refused the use of cookies.

Similarly, when you accept the use of cookies, a consent cookie is installed.

The consent or refusal cookies must remain on your terminal equipment. You can change your wishes at any time as described in the next section entitled “Management of cookies”.

You have several options to delete and manage cookies and other tracers.

5.1 Browser settings

Although most browsers are set by default and accept the installation of cookies, you have the option, if you wish, to choose to accept all cookies, to reject them systematically or to choose those that you accept depending on their issuer. You can also regularly delete cookies from your device via your browser.

Do not forget to set all the browsers of your different devices (tablets, smartphones, computers .etc.).

To manage Cookies and your choices, the configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to change your options regarding Cookies. As an example:

However, we draw your attention to the fact that by setting your browser to refuse cookies, some features, pages and spaces on the site will not be accessible, which we cannot be held responsible for.

5.2 Opposition platforms

Several platforms of advertising professionals also offer you the possibility to refuse or accept cookies used by companies that are members. These centralised mechanisms do not block the display of advertisements but only prevent the installation of cookies to adapt advertisements to your interests.

You can, for example, go to the website to prohibit the installation of these cookies on your device. This site is proposed by digital advertising professionals within the European Association EDAA (European Digital Advertising Alliance) and managed in France by the Interactive Advertising Bureau France.

You can discover the companies registered on this platform and which offer you the possibility of refusing or accepting the cookies used by these companies to adapt to your browsing information the advertisements that may be displayed on your terminal:

This European platform is shared by hundreds of advertising professionals on the Internet and is a centralized interface allowing you to express your refusal or your acceptance of cookies that can be used to adapt to the navigation of your terminal the advertisements likely to be displayed there.

Within the framework of the use of cookies as described in this document, La Maison du Chocolat may process your personal data, as data controller.

The data collected is essential to achieve the objectives pursued by each cookie. They are only intended for the authorised services of La Maison du Chocolat and the company that issues third-party cookies.

The personal data collected via cookies is never stored longer than necessary to achieve the purpose of the cookie, and in no case longer than 13 months.

Pursuant to the provisions of the General Data Protection Regulation, people have a right to query, access, rectify, erase, oppose for legitimate reasons and, if technically possible, portability for all data.

In application of the provisions of the General Data Protection Regulation, people with the right to query, access, rectify, delete, oppose for legitimate reasons and portability relating to all data.

The data collected is, after the death of the person, kept for the time necessary for La Maison du Chocolat to comply with its legal and regulatory obligations. At the end of this period, the data will be erased, unless the person decides that it be communicated to a third party of his choice, in accordance with the provisions of Article 40-1, II of Law No. 78 -17 of January 6, 1978 relating to information technology, files and civil liberties, as amended in 2018.

The rights can be exercised at the following address:

If necessary, you can contact the personal data protection officer at the following address :

In case of dispute, the matter may be referred to the French Data Protection Authority (Commission nationale de l’informatique et des libertés (CNIL)), the competent supervisory authority.

For more information, please refer to the Privacy Policy..