The Mid-Autumn Festival

Did you know, the Mid-Autumn Festival (Chinese: 中秋節/ is the second most important traditional festival in Chinese culture after Lunar New Year?

Also called the Moon or Mooncake Festival, it is a time to celebrate the moon, giving thanks to harvest and encouraging the harvest-giving light to return in the next year.

In more modern times, most people celebrate the Mid-Autumn Festival as a time for family reunions, coming together to pray for good health and happiness.

While the holiday itself has a history of over 3,000 years, it is comparable to Thanksgiving in the U.S. In China and other Asian countries, it is celebrated on the 15th day of the 8th lunar month of every year.

This year, it will be celebrated on September 29th, when they believe the moon is at its brightest and fullest, coinciding with prime harvesting time in the middle of the Autumn season.


  • Limited Edition Moon Gift Box

    In anticipation of the Festival this year, we have created a new rendition of our emblematic gift box, depicting an iconic moon, lantern, and rabbit scene – a nod toward it being the Year of the Rabbit. With the combination of these symbols and colors, this collection evokes togetherness, gratitude, and prayer for longevity. With these creations, we wish to bring you the same.

    Included in this box:

    Moonflower Bouchée: EXCLUSIVE RECIPE

    Dark chocolate ganache with pink berries, rose flavor, and mint

    New Moon Bouchée: EXCLUSIVE RECIPE

    Dark chocolate praliné with Macadamia nuts

    Rocher Noir

    Almond hazelnut praliné with slivers of roasted almonds


    Whipped milk chocolate ganache

Happy Mid-Autumn Festival!

Are you ready to join in the celebration? To do so, you can gather for dinners, take time thanking the moon for what it provides, light some paper lanterns, and eat mooncakes.

Most importantly, share with your family the rich flavors of our limited-edition holiday gift box, filled with new recipes and old, honoring the dichotomy of

acknowledging where we are and also where we’re going. Cheers to a fruitful Mid-Autumn Festival!

Discover the collection

Mid-Autumn Festival 2023


Celebrate the moon with our new collection for Mid-Autumn Festival. 

Come together with family and friends under the moon with a NEW limited-edition Moon Gift Box, Hatbox, and Connoisseur Selection just in time for the celebration.

Happy Harvest!